> For the complete documentation index, see [llms.txt](https://docs.artific.nl/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.artific.nl/en/for-administrators/organization/brand-identity.md).

# Brand identity settings

Making the platform look like your organisation. Found under **Organization management → Brand identity settings**.

These settings apply to the platform itself: what your colleagues see when they sign in. The chat window embedded on a website is styled separately, with [themes](/en/for-administrators/assistants/themes.md).

## Settings

| Setting                     | What it does                                                                         |
| --------------------------- | ------------------------------------------------------------------------------------ |
| **Primary color**           | The main colour of the interface. A full palette is generated from it automatically. |
| **Logo**                    | Shown in the platform and on the login page. Around 320 × 84 pixels works best.      |
| **Website icon**            | The small icon in the browser tab. Around 64 × 64 pixels.                            |
| **Login page image**        | An optional image on the sign-in page. Around 556 × 662 pixels.                      |
| **Word reference document** | A `.docx` file used as the styling template when someone downloads a result as Word. |

## Choosing a primary colour

The platform builds a complete palette from this one colour (light shades for backgrounds, dark ones for text) and uses it everywhere. A preview of the generated palette appears as you pick.

{% hint style="warning" %}
Very light and very dark colours are rejected, because the generated palette would be unreadable. If your brand colour is a pale pastel or near-black, pick the nearest usable tone rather than fighting the validation. The interface has to stay legible.
{% endhint %}

Look at the preview before saving. A colour that works on a printed brochure can be overwhelming across a whole interface.

## The Word reference document

When someone downloads a generated result as Word, this file supplies the styling: fonts, headings, margins, and anything in the header or footer.

To make one: take a normal Word document from your organisation, strip the content, keep the styles and layout, and upload it. Without one, a plain default is used.

This is a small thing that makes a disproportionate difference. Output that arrives already looking like your organisation's documents gets used; output that looks generic gets reformatted by hand every time.

## Testing

After saving:

* Sign out and look at the login page: logo, image and colour.
* Check the browser tab icon.
* Look at a few screens, particularly buttons and links, for contrast.
* Download something as Word from the AI Toolbox and open it.